
CEO | Sell More Online
Honestly, you shouldn't listen to me right away. I'm a complete stranger on the internet.
I could sit here and tell you we've generated over $55M in profit for our 100+ clients. We stopped counting a while back.
Or that we've run ads for Gym Launch, Client Ascension, GoFunnels, Listkit, Linq, and dozens of other industry leaders.
But what matters more is what our clients say. You can see that on this page.
We are the best in the world at making paid ads profitable for B2B businesses. We have the receipts to back it up.
Limited spots available each month
We'll tell you honestly if we can help you
(If any of these resonate, we can help you)
You were printing at $200 a call. But now it's shot up to $300, $400, $500 or more. You launch a new batch of ads and costs drop for four or five days. Then right back up. You've tried new creatives, new campaigns, new angles. Nothing sticks.
New creatives. Different campaign structures. Changing the custom event. Separate campaigns per angle. You bought a coaching program. You hired someone to help. You're trying everything, but nothing is moving the needle.
Leads show up on your calendar who "don't know how they booked the call." Or they're just straight up poor, unqualified, and not a good fit. You're paying for calls that should never have been booked in the first place.
You get solid call volume. But a ton of them ghost, no-show, or aren't responsive. When they do show up they're completely cold and have zero intent. Your closer is wasting hours on calls that were never going to convert.
Is it a pricing problem? A pixel problem? A creative problem? You know something is off but the variables are stacked and you can't isolate the bottleneck. So you either change everything at once or nothing at all.
Whether you're still getting most of your volume from content or referrals, or the leads who actually close from ads already knew who you were, you're not converting cold traffic at high rates. So you can't scale.
We'll diagnose exactly what's broken in 30 minutes
Stop the scroll for a complete stranger.
We help you build a cold traffic offer that's attractive to strangers who have no idea who you are.
This is not a "risk reversal" or some huge guarantee. It's simply something that's unique and stops the scroll for a stranger.
You don't have to change what you do as a service or hire any new departments. We help you repackage your offer so it works on paid ads.
Say the exact words your best clients are thinking.
99% of service providers can't articulate their offer or what they do in a compelling way to cold traffic.
We help you understand the exact problems, circumstances, and outcomes that your best customers actually relate to.
Even if you're a terrible copywriter or have never written an ad before, this messaging system lets you write ads, VSLs, landing page copy, and emails that convert traffic.
Launch ads that book calls — not just clicks.
This is our bread and butter. We have over a dozen paid ad strategies you can deploy immediately.
We help you get your funnel built, your landing page dialled in, your VSL written and live, your automations set up, your reminders firing.
If you already have a funnel and a VSL, we'll CRO the hell out of it. Then we launch the ads with you, so you're not guessing which buttons to press in the ads manager.
Close cold traffic at 20%+ — consistently.
After your ads are launched you're going to have a calendar full of calls. Now you need to actually close them.
So we build you a full back-end sales system. Pre-call email sequences that warm people up before they ever speak to you. A sales process proven to close cold traffic at 20%+. Plug-and-play scripts. And a private sales trainer you have access to at any time.
We build it with you — your team runs it, you keep everything
Without hating your life, working 16 hours a day, or changing your service deliverables.
If you're currently stuck in the agency rat race working with broke clients who only pay you a couple of thousand dollars per month and don't respect your time or give you the credit you feel you deserve…
Let me introduce you to the "whale" model…
Our agency revenue — with just 11 clients.
The "whale" model is the exact same model that helped us take our agency, Sell More Online, to $150k a month working with just 11 clients.
And if you're quick with math, that's 11 clients paying us around $13,000 each… every single month.
Whatever it is… the "whale" model fixes it.
Look… if you're reading this, you probably already have doubts about the current model you're using.
You probably know it's not sustainable… both from a financial sense and for your own sanity.
Maybe you don't feel you can charge high prices with your current level of case studies or experience…
Maybe you think this is just the way the agency game is and it's supposed to be a ruthless grind…
Or maybe you're just worried about taking that leap because you're worried if you focus on signing more premium clients you'll split your focus… lose your current clients… and struggle to even pay your team or yourself.
Right now… if you're being honest with yourself… your agency probably looks the same as everyone else in your space.
Sure, you might have a few different bells and whistles… but to any prospect that looks at you — you look the same… you make the same claims… and you sound exactly the same.
Maybe you've even experienced this on sales calls… Maybe you've got questions like:
This really just boils down to a lack of trust. Prospects don't believe you're the definitive expert in your space… and they're scared to invest their money with you.
So no wonder you only close broke, nightmare clients that make you hate your life.

Think about it this way: if you've been diagnosed with a heart condition and you need urgent surgery…
You've got the general surgeon who helps with all types of surgeries… or you've got the specialist heart surgeon — the surgeon who can take one look at you… tell you exactly what's wrong and why you're having these symptoms… and tell you exactly how they're going to help you.
If money's not a concern… you're obviously going to go with the specialist.
So why would the clients you want — the ones with money — think any differently?
Whale agencies position themselves as the experts who can tell the premium clients in their markets exactly what's wrong with their business… why it's happening… and how you can fix it.
And the prospects will pay almost anything to work with the expert that knows how to fix them.

The truth is… most agency owners are broke, overworked, and underpaid.
They don't know how to position themselves in a way that makes them appear like the go-to expert in their space… so they do what everyone else does.
You sign a client for a couple thousand dollars a month… maybe $2–4k, onboard them… and within a week you realise you're going to hate working with them.
They demand all of your time… get nervous if results don't come immediately… and give you endless headaches.
What you want to go for is something we call "Whale Clients"...
Maybe you've heard that term before… but let me educate you on the three types of clients and why you only want to go for the whales.

You probably already know all about fish — they're the broke clients that suck up all your time… don't want to pay you what you're worth… and will make your life a living nightmare.
The sharks are the "premium" clients you might've seen social media gurus tell you to go after.
Sure… they have money to pay you… but you're still going to want to burn your entire business to the ground working with them.
You'll have every aspect of your work micromanaged… dragged on calls over the weekends… and half the time you can't even use their case study because they'll make you sign an NDA.
What you really want is whale clients — the middle of the road clients. Big enough to pay you high retainers and trust you as the expert… but not so big they treat you like an in-house team and ruin you if they churn.
The best part about going after whale clients is the fact that you really don't need to change too much.
The only thing you need to change is your positioning.
You need to position your business in a way that paints you as the complete expert for your specific niche… in a way that makes your prospects feel stupid for not going with you.
Upon joining the Inner Circle, you'll have your entire positioning and marketing strategy tweaked to attract whale clients in your market.
We'll help you structure an offer that directly hits the exact problems the premium mid-range clients are experiencing and positions you as the expert that understands them better than anyone else.
Full ad system to grab attention and filter out broke time-wasters
Get them on a call for as little as $X per qualified lead (our typical average)
Complete sales system to close five-figure retainers with confidence
Arrive on every call knowing exactly what to say and how to say it
Positioning overhaul that makes you the obvious choice
Prospects feel stupid for not going with you
Then we'll give you our full sales system to help you actually close these prospects. You'll arrive on the call with full understanding of what to say… how to say it… and most importantly, with the confidence to pitch a five-figure monthly retainer without batting an eyelid.
Ready to stop working with fish and start landing whales?
We'll answer everything on a free 30-minute strategy call
Book a free 30-minute strategy call. We'll audit your current situation, identify exactly what's broken, and show you what the path forward looks like.
No pitch. No pressure. Just clarity.
Limited spots available — we only take on clients we know we can help